CARLSBAD, Calif.--(BUSINESS WIRE)--Oct. 6, 2006--Orange 21 Inc.
(NASDAQ:ORNG) today announced the raid of two warehouses and two
retail stores in downtown Los Angeles and the seizing of 20,000 units
of counterfeit Spy sunglasses. The total estimated value of the
confiscated product is over $1.7 million.
Spy worked with undercover agent "Sam" the past six months
investigating the illegal operation. The raid took place on Thursday,
The company's growing market share in the action sports and youth
market has made the brand a prime target for counterfeits.
"We are going after any and all counterfeit Spy products. We are
cutting off the suppliers as well as the retail stores who sell
counterfeit Spy," says John Gothard, VP of Sales.
Spy will continue to work with authorities to shut down any
remaining suppliers and retailers of illegal Spy branded products and
aggressively pursue violators to the fullest extent of the law.
About Spy Optic.
Spy Optic, the primary brand of Orange 21, designs, develops and
markets premium sunglasses and goggles targeted at the action sports
and youth lifestyle market. Spy products can be found at 4,000
specialty retailers worldwide. www.spyoptic.com
For more information contact 800.SPY.EYES or firstname.lastname@example.org.
CONTACT: Orange 21 Inc.
Jerry Callazo, 760-804-8420
Integrated Corporate Relations
Andrew Greenebaum, email@example.com
Allyson Pooley, firstname.lastname@example.org
SOURCE: Orange 21 Inc.