CARLSBAD, Calif., Mar 23, 2005 (BUSINESS WIRE) -- Spy Optic, Inc. and Orange 21 Inc. announce the launch
of the Spy Handcrafted Collection. Produced in limited quantities, the
collection is a fusion of classic sunglass craftsmanship combined with
a forward-thinking design aesthetic. Each hand-built frame blends
stylistic details, pure architectural lines, and premium materials for
timeless appeal. Hand cut and polished acetate (zyl) and
precision-engineered Italian lenses accentuate the unique character of
Spy's Handcrafted Collection will launch with three distinct
styles, each with at least three color choices. The styles include the
Stratos(TM), which is a lavish aviator made to relive the decadence of
Studio 54; the Factor(TM), a classic '60s design infused with
contemporary details; and the Rollins(TM), a rectangular silhouette
with straight temples, which emanates a street-smart persona. Retail
prices for this collection will range from $150-$225.
"This collection is an interpretation of late 1960s and '70s
vintage design," Commented Design Director Jerome Mage. "I combined
metal accents with rich, layered colors of zyl to convey a more modern
look and to emphasize individuality."
The Handcrafted Collection will first be released in April to
premium apparel and optical boutiques in key US and Canadian markets
including: Los Angeles, New York, Miami, Chicago, Dallas, Montreal,
and Vancouver. The brand will release limited quantities of each piece
and introduce new styles on a frequent basis in order to ensure
creative freedom by the designers as well as to maintain enthusiasm
and interest in the collection. More styles will be added later this
year to this ever-evolving, creative portfolio of eyewear.
Spy Optic designs, develops and markets premium products for the
action sports and youth lifestyle markets. Spy's principal products,
sunglasses and goggles, target the action sports market, including
surfing, skateboarding, snowboarding, and motocross, and the youth
lifestyle market within fashion, music, and entertainment. Spy's
innovative proprietary products utilize high-quality materials,
handcrafted manufacturing processes and engineered optical lens
technology to convey performance, style, quality, and value. Spy is a
wholly owned subsidiary of Orange 21, Inc. (NASDAQ: ORNG)
About Orange 21, Inc.
Orange 21 develops brands that produce premium optical products.
Orange 21's brands include Spy Optic, which manufactures sunglasses
and goggles targeted towards the action sports and youth lifestyle
market, and E Eyewear, which manufactures the signature Dale Earnhardt
Jr. sunglass line.
Safe Harbor Statement
Safe Harbor Statement under the Private Securities Litigation
Reform Act of 1995: Certain statements contained in this press release
are not historical facts and may be considered forward-looking
statements, which are based upon a number of assumptions concerning
future conditions that ultimately may prove to be inaccurate. Such
forward-looking statements are subject to risks and uncertainties and
may be affected by various factors that may cause actual results to
differ materially from those in the forward-looking statements.
Further information on potential risk factors that could affect Orange
21's business and its financial results are detailed in its filings
with the Securities and Exchange Commission, including its
Registration Statement on Form S-1 declared effective on December 13,
2004. Undue reliance should not be placed on forward-looking
statements, which speak only as of the date that they are made.
SOURCE: Orange 21 Inc.
Orange 21 Inc.
Michael Brower, 760-804-8420
Integrated Corporate Relations
Andrew Greenebaum, 310-395-2215 (Investor Relations)