CARLSBAD, Calif.--(BUSINESS WIRE)--Aug. 15, 2006--Spy Optic, Inc.,
a wholly owned subsidiary of Orange 21 Inc. (NASDAQ:ORNG), today
announced that it has signed a distribution agreement with Surf Sales,
a leading distributor of surf, skate, and snow products.
Surf Sales will distribute Orange 21's Spy Optic products to the
United Kingdom and Ireland's extreme sports, sporting goods and
sunglass specialty markets. Surf Sales offers the highest performance
products to specialist retailers and deals regularly with over 500
shops throughout the U.K.
"We are extremely honored to work with Surf Sales," said Barry
Buchholtz, Chief Executive Officer of Orange 21. "Surf Sales is run by
owner, Graeme Fuller, one of the U.K.'s pioneering extreme sportsmen,
and is staffed by experts in the various surf, skate, and snow
business within which it specializes. With a history dating back to
the very beginning of these sports, the company's experience is
unparalleled. We look forward to the wonderful opportunities that lie
"We believe Spy Optic's high quality products will fit right in
with our distribution mix," said Graeme Fuller, Surf Sales owner. "Our
industry expertise and qualified team will be an extraordinary fit for
the Spy Optic brands and we are confident we will increase Spy's
exposure in the U.K."
About Orange 21 Inc.
Orange 21 develops brands that produce premium products for the
action sport and youth lifestyle markets. Orange 21's primary brand,
Spy Optic(TM), manufactures sunglasses and goggles targeted towards
the action sports and youth lifestyle markets.
Safe Harbor Statement
This press release contains forward-looking statements. These
statements relate to future events or future financial performance. In
some cases, you can identify forward-looking statements by terminology
such as "may," "should," "expect," "plan," "anticipate," "believe,"
"estimate," "predict," "potential," or "continue," the negative of
such terms or other comparable terminology. These statements are only
predictions. Actual events or results may differ materially. Factors
that could cause actual results to differ materially from those
contained in the forward-looking statements include, but are not
limited to: risks related to the Company's ability to manage growth;
risks related to the limited visibility of future orders; the ability
to identify and work with qualified manufacturing partners and
consultants; the ability to expand distribution channels and retail
operations in a timely manner; unanticipated changes in general market
conditions or other factors, which may result in cancellation of
advance orders or a reduction in the rate of reorders placed by
retailers; the ability to continue to develop, product and introduce
innovative new products in timely manner; the ability to source raw
materials and finished products at favorable prices; the ability to
identify and execute successfully cost control initiatives;
uncertainties associated with the Company's ability to maintain a
sufficient supply of products and to manufacture successfully
products; the integration of the LEM acquisition the performance of
new products and continued acceptance of current products; the
execution of strategic initiatives and alliances; the impact of
ongoing litigation; uncertainties associated with intellectual
property protection for the Company's products; matters generally
affected the domestic and global economy, such as changes in interest
and currency rates; and other factors described under the caption
"Risk Factors" in the Company's Form 10-Q for the quarter ended March
31, 2006 and other filings made with the U.S. Securities and Exchange
Although the Company believes that the expectations reflected in
the forward-looking statements are reasonable, the Company cannot
guarantee future results, levels of activity, performance or
achievements. Moreover, neither the Company, nor any other person,
assumes responsibility for the accuracy or completeness of such
forward-looking statements. The Company undertakes no obligation to
update any of the forward looking statements.
Orange 21, Inc.
Barry Buchholtz, 760-804-8420
Integrated Corporate Relations
Andrew Greenebaum, firstname.lastname@example.org
Allyson Pooley, email@example.com<.p>
SOURCE: Orange 21 Inc.