CARLSBAD, Calif.--(BUSINESS WIRE)--March 31, 2006--Spy Optic,
Inc., a wholly owned subsidiary of Orange 21 Inc. (Nasdaq:ORNG), today
announced that it has signed a distribution agreement with the
Marmalade Group PTY LTD.
Under the terms of the agreement, Marmalade Group becomes the
exclusive distributor of all Spy Optic(TM) products in Australia.
Marmalade Group will replace Monza Imports, Spy's previous Australian
distributor. Marmalade Group is a leading distributor of youth
lifestyle and apparel brands and will act as the exclusive distributor
for all Spy Optic products.
"We are very excited about the distribution partnership with the
Marmalade Group, which supports our strategy of re-establishing Spy
Optic's position in the very promising Australian market," said Barry
Buchholtz, Chief Executive Officer of Orange 21. "It will be a lengthy
process of rebuilding the brand and its distribution network in the
Australian market, but Marmalade Group has an outstanding reputation
and the necessary experience in place to achieve our goals in the
market, broaden the awareness of the Spy Optic brand and contribute to
our future sales growth in the Australian marketplace."
"Spy Optic has a proven track record of product excellence and
customer satisfaction, and we are very pleased to partner with Spy
Optic to strengthen its presence in Australia," said Brian Sheedy, the
Marmalade Group's Director. "We look forward to collaborating with
their talented team as we help grow the business and increase Spy's
Spy Optic, Inc. designs, develops and markets premium products for
the action sports and youth lifestyle markets. Spy's principal
products, sunglasses and goggles, target the action sports market,
including surfing, skateboarding, snowboarding and motocross, and the
youth lifestyle market within fashion, music and entertainment. Spy's
innovative proprietary products utilize high-quality materials,
handcrafted manufacturing processes and engineered optical lens
technology to convey premium quality, contemporary style and
progressive design. Spy Optic is a wholly owned subsidiary of Orange
21 Inc. (Nasdaq:ORNG).
Safe Harbor Statement
Safe Harbor Statement under the Private Securities Litigation
Reform Act of 1995: This press release contains forward-looking
statements and forecasts about Orange 21 and its business. Because
forecasts are inherently estimates that cannot be made with precision,
Orange 21's performance may at times differ from its estimates and
Statements in this press release regarding the Australian
distribution arrangement and its impact on Orange 21's future sales
are forward-looking statements. All forward-looking statements in this
press release reflect Orange 21's current analysis of existing trends
and information and represent Orange 21's judgment only as of the date
of this press release. Actual results may differ from current
expectations based on a number of factors affecting Orange 21's
business, including but not limited to, uncertainties associated with
Orange 21's ability to maintain a sufficient supply of products and to
successfully manufacture its products; integration of the LEM
acquisition; the performance of new products and continued acceptance
of current products; the execution of strategic initiatives and
alliances; the impact of ongoing litigation; uncertainties associated
with intellectual property protection for its products; matters
generally affecting the domestic and global economy, such as changes
in interest and currency exchange rates; and other factors described
in Orange 21's filings with the Securities and Exchange Commission,
including its most recent quarterly report on Form 10-Q. Therefore,
the reader is cautioned not to rely on these forward-looking
statements. Orange 21 disclaims any intent or obligation to update
these forward-looking statements.
CONTACT: Orange 21 Inc.
Barry Buchholtz, 760-804-8420
Integrated Corporate Relations
Andrew Greenebaum or Allyson Pooley, 310-395-2215
SOURCE: Spy Optic, Inc.