Orange 21 to Present at the Roth Capital Partners 18th Annual OC Conference

CARLSBAD, Calif.--(BUSINESS WIRE)--Feb. 13, 2006--Orange 21 Inc. (NASDAQ:ORNG) today announced that Barry Buchholtz, the Company's Chief Executive Officer, will be presenting at the Roth Capital Partners 18th Annual OC Conference to be held on February 20-22, 2006, at The St. Regis Monarch Beach Resort & Spa in Dana Point, California.

Orange 21's investor presentation is scheduled for Tuesday, February 21, 2006, at 1:00 p.m. PST. The presentation will be webcast live and archived online on the Investor Relations section of the Company's website at www.orangetwentyone.com and at http://www.wsw.com/webcast/roth7/orng/.

About Orange 21 Inc.

Orange 21 develops brands that produce premium products for the action sport and youth lifestyle markets. Orange 21's primary brand is Spy Optic(TM) which manufactures sunglasses and goggles targeted towards the action sports and youth lifestyle market.

CONTACT: Orange 21 Inc.
Michael Brower, 760-804-8420
or
Integrated Corporate Relations
Andrew Greenebaum/Allyson Pooley, 310-395-2215
Investor Relations
agreenebaum@icrinc.com / apooley@icrinc.com

SOURCE: Orange 21 Inc.