CARLSBAD, Calif.--(BUSINESS WIRE)--Jan. 25, 2006--Spy is pleased
to announce the release of the Omega(TM) Snow goggle, a breakthrough
goggle that is poised to set a new standard in the industry. The
Omega(TM) utilizes patented Scoop(TM) Ventilation Technology, advanced
optical engineering principles, and features Spy's Triple layer
Isotron(TM) face foam.
Integrating extensive testing and feedback from dozens of
professional riders, including Spy professional Snowboard athlete
David Carrier Porcheron and Spy professional Ski athlete Dave
Crichton, Spy's product design focus revolved around three critical
goals: introducing a new optical benchmark in goggle peripheral
vision, integrating Spy's powerful Scoop(TM) Ventilation Technology,
and developing a goggle with the comfort and style inherent to Spy
The Omega(TM) features patent-pending Isotron(TM) foam, a triple
layer face-foam system featuring the moisture-wicking Dri-Force(TM)
The low-profile, optical geometry of the Omega(TM) allows for a
maximum field of vision. The sweeping view through the oversized,
anti-fog- and anti-scratch-treated, cylindrical dual lens allows for a
true, clear, panoramic viewing experience.
Spy's proprietary Scoop®ventilation system was integrated into
the Omega's(TM) frame design. Engineered ventilation ducts are placed
at the base of the frame to direct air away from riders' eyes, while
increasing inner frame ventilation.
The Omega(TM) frame design follows in the brand's storied history
of innovative aesthetics, unparalleled attention to detail, and
premium optical technology. The frame's design is comprised of sharp
overlays and increased volume in multiple, raised planes. "The look
was inspired," said Spy Creative Director Jerome Mage, "by angular
stealth jets, evil Star Wars Sith masters, the lines and toughness of
classic American muscle cars, and the luxurious vibe of old
Cadillacs." Proprietary design, hand-crafted detailing, and creative
individuality influence all seven styles of the Omega(TM).
Spy Optic designs, develops, and markets premium products for the
action sports and youth lifestyle markets. Spy's principal products,
sunglasses and goggles, target the action sports market, including
surfing, skateboarding, snowboarding, and motocross, and the youth
lifestyle market within fashion, music, and entertainment. Spy's
innovative proprietary products utilize high-quality materials,
handcrafted manufacturing processes, and engineered optical lens
technology to convey premium quality, contemporary style, and
progressive design. Spy is a wholly owned subsidiary of Orange 21 Inc.
CONTACT: Spy Optic
Jessica Trent Nichols, 760-804-8420 x1158
SOURCE: Orange 21 Inc.