Orange 21 Announces Renewal of Dale Earnhardt Jr. Relationship

CARLSBAD, Calif.--(BUSINESS WIRE)--Aug. 3, 2005--Orange 21 Inc. (NASDAQ:ORNG), a leading developer of brands that produce premium optical products, announced today that it has renewed its agreement with Dale Earnhardt Jr. for the continued development of the E Eyewear(TM) sunglass line, the signature series for Dale Earnhardt, Jr.

"We are extremely pleased to extend our relationship with NASCAR legend Dale Earnhardt, Jr.," said Barry Buchholtz, Orange 21's Chief Executive Officer. "The E Eyewear brand is an exciting growth opportunity for Orange 21 and is poised to both capitalize on Dale's immense popularity, as well as the growth of NASCAR. We are in the process of developing additional sunglass styles that will launch in late 2005 or early 2006, and look forward to further extending the collection to include other products that reflect Dale's personality and lifestyle."

The initial style in Dale's signature sunglass collection, the E 402, was launched in February, 2005. The E 402 is currently available through independent motor sports, NASCAR-related, and sunglass specialty retail partners.

About Orange 21 Inc.

Orange 21 develops brands that produce premium optical products. Orange 21's brands include Spy Optic(TM), which manufactures sunglasses and goggles targeted towards the action sports and youth lifestyle market, and E Eyewear, which manufactures the signature Dale Earnhardt, Jr. sunglass line.

Safe Harbor Statement

Safe Harbor Statement under the Private Securities Litigation Reform Act of 1995: Certain statements contained in this press release are not historical facts and may be considered forward-looking statements, which are based upon a number of assumptions concerning future conditions that ultimately may prove to be inaccurate. Forward looking statements in this release include the growth opportunity due to the E Eyewear brand and the development and launch of additional sunglass styles and products. Such forward-looking statements are subject to risks and uncertainties and may be affected by various factors that may cause actual results to differ materially from those in the forward-looking statements. Further information on potential risk factors that could affect Orange 21's business and its financial results are detailed in its filings with the Securities and Exchange Commission, including, its most recent quarterly report on Form 10-Q. Undue reliance should not be placed on forward-looking statements, which speak only as of the date that they are made.

CONTACT: Orange 21 Inc.
Michael Brower, 760-804-8420
or
Integrated Corporate Relations
Andrew Greenebaum/agreenebaum@icrinc.com
Allyson Pooley/apooley@icrinc.com
310-395-2215

SOURCE: Orange 21 Inc.