CARLSBAD, Calif.--(BUSINESS WIRE)--Aug. 3, 2005--Orange 21 Inc.
(NASDAQ:ORNG), a leading developer of brands that produce premium
optical products, announced today that it has renewed its agreement
with Dale Earnhardt Jr. for the continued development of the E
Eyewear(TM) sunglass line, the signature series for Dale Earnhardt,
"We are extremely pleased to extend our relationship with NASCAR
legend Dale Earnhardt, Jr.," said Barry Buchholtz, Orange 21's Chief
Executive Officer. "The E Eyewear brand is an exciting growth
opportunity for Orange 21 and is poised to both capitalize on Dale's
immense popularity, as well as the growth of NASCAR. We are in the
process of developing additional sunglass styles that will launch in
late 2005 or early 2006, and look forward to further extending the
collection to include other products that reflect Dale's personality
The initial style in Dale's signature sunglass collection, the E
402, was launched in February, 2005. The E 402 is currently available
through independent motor sports, NASCAR-related, and sunglass
specialty retail partners.
About Orange 21 Inc.
Orange 21 develops brands that produce premium optical products.
Orange 21's brands include Spy Optic(TM), which manufactures
sunglasses and goggles targeted towards the action sports and youth
lifestyle market, and E Eyewear, which manufactures the signature Dale
Earnhardt, Jr. sunglass line.
Safe Harbor Statement
Safe Harbor Statement under the Private Securities Litigation
Reform Act of 1995: Certain statements contained in this press release
are not historical facts and may be considered forward-looking
statements, which are based upon a number of assumptions concerning
future conditions that ultimately may prove to be inaccurate. Forward
looking statements in this release include the growth opportunity due
to the E Eyewear brand and the development and launch of additional
sunglass styles and products. Such forward-looking statements are
subject to risks and uncertainties and may be affected by various
factors that may cause actual results to differ materially from those
in the forward-looking statements. Further information on potential
risk factors that could affect Orange 21's business and its financial
results are detailed in its filings with the Securities and Exchange
Commission, including, its most recent quarterly report on Form 10-Q.
Undue reliance should not be placed on forward-looking statements,
which speak only as of the date that they are made.
CONTACT: Orange 21 Inc.
Michael Brower, 760-804-8420
Integrated Corporate Relations
SOURCE: Orange 21 Inc.