Spy Optic Unveils the Magneto Motocross Goggle

CARLSBAD, Calif.--(BUSINESS WIRE)--July 20, 2005--Spy Optic, Inc. announces the unveiling of the Magneto(TM) Motocross goggle, a breakthrough goggle that is poised to set a new standard in motocross racing goggles. The Magneto(TM) utilizes patented Scoop(TM) Ventilation Technology, advanced optical engineering principles, and introduces Spy's revolutionary, Selectron(TM) removable face foam system.

Integrating extensive testing and feedback from dozens of professional riders, including Spy professional Motocross athletes Jeremy McGrath and Kevin Windham, Spy's product design focus revolved around three critical issues: integration of Spy's powerful Scoop(TM) Ventilation Technology, introducing a new optical benchmark in goggle peripheral vision, and creating a proprietary, removable face foam system.

The Magneto(TM) features patent pending, Selectron(TM) foam, a completely removable and replaceable face-foam system that allows riders to select foam that best matches the contours of their facial features. In addition, Selectron(TM) foam enables riders to easily replace sweat-saturated or aging foam for a renewed, fresh, custom fit.

The Magneto(TM) will initially be offered with two Selectron(TM) foam systems. The race-ready, Pro Series(TM) low profile foam system has been engineered for a firm fit, maximum peripheral vision, and accepts patented, SAS(TM) pads (Sweat Absorption System). The SuperPlush(TM) face foam system utilizes soft and pliable foam for everyday riding.

The low profile, optical geometry of the Magneto(TM) allows for a maximum field of vision. The sweeping view through the oversized, anti-fog-treated, polycarbonate lens allows for a true, panoramic viewing experience.

Spy's proprietary Scoop® ventilation system was integrated in to the Magneto's(TM) frame design. Engineered ventilation ducts are placed at the base of the frame and arranged in micro-cast alloy Scoop® grills to direct air away from riders' eyes while increasing inner frame ventilation.

The Magneto(TM) frame design follows in the brand's storied history of innovative aesthetics, unparalleled attention to detail, and premium optical technology. The frame's design is comprised of sharp overlays and increased volume in multiple, raised planes. "The look was inspired," says Spy designer and motocross rider Jerome Mage, "by angular stealth jets, evil Star Wars sith masters, the lines and toughness of classic American muscle cars, and the luxurious vibe of old Cadillacs."

Proprietary design, hand-crafted detailing, and creative individuality influence all seven styles of the Magneto(TM), also including signature goggles for Kevin Windham and Damon Bradshaw. Magneto(TM) straps accentuate goggle frame detail with touches of metallic thread, three-dimensional raised weaving, and custom leather patches.

The Magneto(TM) was introduced at an invitation only media and professional athlete event held at Cahuilla Creek Race Track in Anza, California on July 18th, and will ship to Spy's global retail partners in late August.

For more information, please contact: Jessica Trent Nichols, 760-804-8420 x 1158 or jessica@spyoptic.com.

About Spy

Spy Optic designs, develops and markets premium products for the action sports and youth lifestyle markets. Spy's principal products, sunglasses and goggles, target the action sports market, including surfing, skateboarding, snowboarding, and motocross, and the youth lifestyle market within fashion, music, and entertainment. Spy's innovative proprietary products utilize high-quality materials, handcrafted manufacturing processes and engineered optical lens technology to convey premium quality, contemporary style, and progressive design. Spy is a wholly owned subsidiary of Orange 21, Inc. (NASDAQ:ORNG - News).

Safe Harbor Statement

Safe Harbor Statement under the Private Securities Litigation Reform Act of 1995: Certain statements contained in this press release are not historical facts and may be considered forward-looking statements, which are based upon a number of assumptions concerning future conditions that ultimately may prove to be inaccurate. Such forward-looking statements are subject to risks and uncertainties and may be affected by various factors that may cause actual results to differ materially from those in the forward-looking statements, including: the ability to identify and maintain qualified manufacturing partners; the ability of the company to integrate licensing arrangements without adversely affecting operations; the ability to continue to develop and produce innovative new products and introduce them in a timely manner; the ability to coordinate product development and production processes with those partners; the ability of those manufacturing partners and the company's internal production operations to increase production volumes on raw materials and finished goods in a timely fashion in response to increasing demand and enable the company to achieve timely delivery of finished goods to its retail customers. Further information on potential risk factors that could affect Orange 21's business and its financial results are detailed in its filings with the Securities and Exchange Commission, including, its most recent annual report on Form 10-K. Undue reliance should not be placed on forward-looking statements, which speak only as of the date that they are made.


Spy Optic, Inc.
Jessica Trent Nichols, 760-804-8420 ext. 1158