CARLSBAD, Calif.--(BUSINESS WIRE)--Feb. 24, 2005--Dale Earnhardt
Jr. and Orange 21 Inc. (Nasdaq:ORNG) today announced the launch of the
Dale Earnhardt Jr. signature sunglass series "E Eyewear."
"Racing cars take you many places. Some days I'm in a suit, other
days it's jeans and a t-shirt. When I designed my signature sunglass,
the E 402, I wanted them to be versatile, and able to be worn
anywhere. The E 402 blends `retro' McQueen style with class and
confidence," said Dale Earnhardt Jr. "We put a lot of time in to
designing and developing the E 402. I am very proud of the end result.
I look forward to continuing to work with Orange 21 to further develop
and distribute the `E Eyewear' collection."
"E Eyewear" will be launched this weekend at the NASCAR Auto Club
500 race at California Motor Speedway in Fontana, California. E 402,
Dale Earnhardt Jr.'s signature style, will be sold through Dale
Earnhardt Jr.'s trackside merchandising vehicle.
A press conference will be held at California Motor Speedway at
12:45 PM Pacific Standard Time, February 25, to introduce Dale Jr.'s
signature style, the E 402.
About Orange 21, Inc.
Orange 21 develops brands that produce premium optical products.
Orange 21's brands include Spy Optic, which manufactures sunglasses
and goggles targeted towards the action sports and youth lifestyle
market, and E Eyewear, which manufactures the signature Dale Earnhardt
Jr. sunglass line.
Safe Harbor Statement
Safe Harbor Statement under the Private Securities Litigation
Reform Act of 1995: Certain statements contained in this press release
are not historical facts and may be considered forward-looking
statements, , which are based upon a number of assumptions concerning
future conditions that ultimately may prove to be inaccurate. Such
forward-looking statements are subject to risks and uncertainties and
may be affected by various factors that may cause actual results to
differ materially from those in the forward-looking statements.
Further information on potential risk factors that could affect Orange
21's business and its financial results are detailed in its filings
with the Securities and Exchange Commission, including its
Registration Statement on Form S-1 declared effective on December 13,
2004. Undue reliance should not be placed on forward-looking
statements, which speak only as of the date that they are made.
CONTACT: Orange 21 Inc.
Michael Brower, 760-804-8420
Integrated Corporate Relations
Andrew Greenebaum, 310-395-2215 (Investor Relations)
SOURCE: Orange 21 Inc.