Orange 21 to Present at Roth Capital 17th Annual Growth Conference on February 23rd

CARLSBAD, Calif.--(BUSINESS WIRE)--Feb. 18, 2005--Orange 21 Inc. (Nasdaq:ORNG) today announced that Barry Buchholtz, Chief Executive Officer, will be presenting at the Roth Capital Partners 17th Annual Growth Stock Conference to be held on February 21-23, 2005, at the St. Regis Monarch Beach Resort & Spa in Dana Point, California.

Orange 21's investor presentation is scheduled for Wednesday, February 23rd at 9:30 a.m. PST. The presentation will be webcast live and archived online on the Investor Relations section of the Company's website at and

About Orange 21

Orange 21 develops brands that produce premium optical products. Orange 21's brands include Spy Optic, which manufactures sunglasses and goggles targeted towards the action sports and youth lifestyle market and E Eyewear, which manufactures the signature Dale Earnhardt, Jr. sunglass line.

    CONTACT: Orange 21
             Michael Brower, 760-804-8420
             Integrated Corporate Relations
             Andrew Greenebaum, 310-395-2215 (Investor Relations)

    SOURCE: Orange 21 Inc.