Orange 21 Announces Exercise of Over-Allotment Option
CARLSBAD, Calif.--(BUSINESS WIRE)--Jan. 12, 2005--Orange 21 Inc. (Nasdaq:ORNG-News) today announced that the underwriters of its initial public offering have exercised their over-allotment option to purchase from the company 520,000 shares of common stock at the public offering price of $8.75 per share.

Roth Capital Partners, LLC acted as lead manager for the offering. First Albany Capital Inc. acted as co-manager for the offering.

A copy of the final prospectus relating to the offering may be obtained from Roth Capital Partners at 24 Corporate Plaza, Newport Beach, CA 92600, or by telephone at 800-678-9147.

On December 13, 2004, the Securities and Exchange Commission declared a registration statement relating to these securities effective. This press release shall not constitute an offer to sell or the solicitation of an offer to buy, nor shall there be any sale of these securities in any state or jurisdiction where such offer, solicitation or sale would be unlawful prior to registration or qualification under the securities laws of any such state or jurisdiction.

About Orange 21

Orange 21 designs, develops and markets premium products for the action sports and youth lifestyle markets. Orange 21's principal products, sunglasses and goggles, are marketed under its brand, Spy Optic.
Contact:
     Orange 21 Inc.
     Michael Brower, 760-804-8420