CARLSBAD, Calif., May 17, 2010 (BUSINESS WIRE) --Multiplatinum selling recording artist and acclaimed music icon Mary J.
Blige, Interscope Geffen A&M Records, and its Chairman, Jimmy Iovine,
have joined forces with Orange 21 Inc. (Pink Sheets: ORNG) to develop
Melodies by MJB, a signature line of fashion sunglasses set to debut in
Fall 2010. The first Melodies by MJB collection will feature four styles
with a total of 20 color options. Each unique style will represent a
specific facet of Blige's life. Select retail partners for Melodies by
MJB will be announced in the near future.
Nine-time Grammy Award winner Blige has sold more than 40 million albums
in a career spanning almost two decades, becoming a major influence on
popular culture. Orange 21, a Southern California eyewear company,
designs, manufactures and sells sunglasses under the Spy Optic,
Margaritaville and O'Neill brands. Orange 21 has been manufacturing and
distributing high quality eyewear since 1994.
The innovative and creative collaboration was nurtured with the guidance
and support of Jimmy Iovine, Chairman of Interscope Geffen A&M Records,
Blige's record company and a division of the Universal Music Group, the
world's largest music company. Melodies by MJB is the second major
artist-centric brand Iovine has helped bring to market. With recording
artist Dr. Dre, Iovine also recently developed Beats by Dr. Dre, which
has quickly won a significant share of the premium headphone market and
has included a partnership with electronics giant Hewlett-Packard.
Said Iovine, "To reach out beyond music, an artist has to become
involved with something they're already associated with and truly feel
passionate about and not just stick their name on someone else's
product. As her fans know, Mary loves fashion and she especially loves
sunglasses, making Melodies by MJB a natural fit for her."
Added Stone Douglass, CEO of Orange 21, "We are incredibly excited to
work with someone such as Mary who has such phenomenal influence in all
aspects of the entertainment world. However, the most exciting element
is how much Mary loves eyewear and how committed she is to driving her
A second, more extensive, collection for Melodies by MJB will launch in
About Orange 21 Inc.
Orange 21 is a premium producer of eyewear. Based in Carlsbad,
California, the Orange 21 brands - SPY Optic and O'NEILL Eyewear - have
become market leaders in both style and quality. The recent addition of
the Margaritaville Eyewear line to its growing stable of brands is
another great story from the people who invite everyone to "Live Through
Safe Harbor Statement
This press release contains forward-looking statements. These statements
relate to future events or future financial performance and are subject
to risks and uncertainties. In some cases, you can identify
forward-looking statements by terminology such as "may," "will,"
"should," "expect," "plan," "anticipate," "believe," "feel," "estimate,"
"predict," "potential" or "continue," the negative of such terms or
other comparable terminology. Comments in this press release regarding,
among other things, our future prospects, new opportunities and our new
Melodies by MJB product offerings are forward-looking statements and are
subject to inherent risks. These statements are only predictions. Actual
events or results may differ materially. Factors that could cause actual
results to differ from those contained in the forward-looking statements
include, but are not limited to: the general conditions of the domestic
and global economy, changes in consumer discretionary spending; changes
in the value of the U.S. dollar, Canadian dollar and Euro; changes in
commodity prices; our ability to source raw materials and finished
products at favorable prices; risks related to the limited visibility of
future orders; our ability to continue to develop, produce and introduce
innovative new products in a timely manner; our ability to identify and
execute successfully cost-control initiatives without adversely
impacting sales; the performance of new products and continued
acceptance of current products; our execution of strategic initiatives
and alliances; uncertainties associated with intellectual property
protection for our products; and other risks identified from time to
time in our filings made with the U.S. Securities and Exchange
Commission. Although, we believe that the expectations reflected in the
forward-looking statements are reasonable, we cannot guarantee future
results. Moreover, we assume no responsibility for the accuracy or
completeness of such forward-looking statements and undertake no
obligation to update any of these forward-looking statements.
SOURCE: Orange 21 Inc.
Orange 21 Inc.