CARLSBAD, Calif., Feb 25, 2010 (BUSINESS WIRE) -- World-renowned singer/songwriter/author and pilot Jimmy Buffett has
teamed up with Orange21 to produce a signature line of eyewear for his
Margaritaville brand. Launching in key retailers this summer, the
premium eyewear line joins the Margaritaville products that include all
of the essentials for the tropical escape lifestyle.
The collaboration with Orange21 was a natural choice for Margaritaville,
"America's leading lifestyle brand." Jimmy Buffett has personified the
aviator/adventurer for three decades and his evocative lyrics and
lifestyle have inspired a cross-generational following. The
Margaritaville concept translates vividly into attire, foods, spirits,
and party/tailgate essentials, attracting a diverse customer base that
enjoys bringing Margaritaville with them wherever they go.
Orange21 is a premium producer of eyewear. Based in Carlsbad,
California, the Orange21 brands - SPY Optic and O'NEILL Eyewear - have
become market leaders in both style and quality. The addition of the
Margaritaville Eyewear line to its growing stable of brands is another
great story from the people who invite everyone to "Live Through Our
"Orange21 is honored to be producing this line of eyewear for Jimmy and
for Margaritaville. Jimmy's life work continues to touch so many people
and has basically defined the notion of FUN for all the right reasons.
That's the kind of friends we like to hang with!" says Stone Douglass,
CEO of Orange21. "Adding Margaritaville Eyewear to our lineup is a
continuation of our multi-branded strategy at Orange21 and we look
forward to continued success as an expanding and authentic leader in the
lifestyle eyewear market."
Look for this premium line of eyewear to be a featured player this
summer at Margaritaville and with Jimmy on his 2010 "Under The Big
Top Tour."Visit Margaritaville.com for details.
About Orange 21 Inc.
Orange 21 designs, develops, markets and produces premium products for
the action sport, motorsports, snowsports and youth lifestyle markets.
Orange 21's primary brand, Spy Optic (TM), manufactures sunglasses and
goggles targeted toward the action sports, motorsports, snowsports and
youth lifestyle markets.
Safe Harbor Statement
This press release contains forward-looking statements. These statements
relate to future events or future financial performance and are subject
to risks and uncertainties. In some cases, you can identify
forward-looking statements by terminology such as "may," "will,"
"should," "expect," "plan," "anticipate," "believe," "feel," "estimate,"
"predict," "potential" or "continue," the negative of such terms or
other comparable terminology. Comments in this press release regarding,
among other things, our future prospects, new opportunities and our new
Margaritaville product offerings are forward-looking statements and are
subject to inherent risks. These statements are only predictions. Actual
events or results may differ materially. Factors that could cause actual
results to differ from those contained in the forward-looking statements
include, but are not limited to: the general conditions of the domestic
and global economy, changes in consumer discretionary spending; changes
in the value of the U.S. dollar, Canadian dollar and Euro; changes in
commodity prices; our ability to source raw materials and finished
products at favorable prices; risks related to the limited visibility of
future orders; our ability to continue to develop, produce and introduce
innovative new products in a timely manner; our ability to identify and
execute successfully cost-control initiatives without adversely
impacting sales; the performance of new products and continued
acceptance of current products; our execution of strategic initiatives
and alliances; uncertainties associated with intellectual property
protection for our products; and other risks identified from time to
time in our filings made with the U.S. Securities and Exchange
Commission. Although, we believe that the expectations reflected in the
forward-looking statements are reasonable, we cannot guarantee future
results. Moreover, we assume no responsibility for the accuracy or
completeness of such forward-looking statements and undertake no
obligation to update any of these forward-looking statements.
SOURCE: Orange 21 Inc.
Orange 21 Inc.
Marketing and PR Coordinator