CARLSBAD, Calif.--(BUSINESS WIRE)--Jun. 8, 2009--
Spy Optic, Inc. (“Spy”), a leading action sports eyewear brand,
announces its new partnership with professional motorsports driver Dale
“I am really excited about my new signature sunglass. With the Spy Dirty
Mo, we are at the forefront of design with the look and feel. I am
extremely happy with the result,” said Dale Earnhardt Jr. “I was
introduced to Spy sunglasses through my friendship with driver Boris
Said and since then it’s the only sunglass I wear. I like the way they
look, the way they feel, and how Spy constantly evolves into something
Dale Earnhardt Jr. is a world-renown driver with a highly successful
career, earning more than $53 million in winnings and 18 victories
including the 2004 Daytona 500. He has been selected by race fans six
times as the winner of NASCAR’s “Most Popular Driver” award and
consistently has appeared on Harris Interactive’s annual polling of
America’s Top 10 Favorite Athletes.
“Spy Optic is thrilled to be working with Dale Earnhardt Jr., one of the
most popular race car drivers of all time,” stated Stone Douglass, CEO
of Spy Optic. “Dale is not only a great NASCAR driver, but a creative,
intelligent entrepreneur with a great eye for style.”
Dale Earnhardt Jr. now joins Spy’s elite athlete roster, including
legendary seven-time Supercross champion Jeremy McGrath, world-renown
surfer Clay Marzo, Olympic snowboarder Todd Richards, popular snow skier
Tom Wallisch and word-class wake boarder Parks Bonifay.
Named after his hometown Mooresville, North Carolina posse, the Spy
Dirty Mo signature sunglass is designed for life in the passing lane.
The Dirty Mo’s custom built frame is crafted from high quality Italian
propionate material, featuring sleek and aggressive sport styling. The
Dirty Mo features inset custom metal detailing, sturdy eight barrel stop
hinges and 100% UVA, B and C sun protection in a shatter-resistant,
optically correct polycarbonate lens. The Dirty Mo sunglass features
a Dale Jr. signature pad print on the inside of the side temple.
The Spy Dirty Mo sunglass is hand-fabricated in Varese, Italy, by LEM
S.r.l, a high quality sunglass and goggle manufacturer, which has
crafted premium quality eyewear for Spy and other superior eyewear
brands for over 15 years. LEM S.r.l. is a wholly-owned subsidiary of
Orange 21 Inc., the parent company of Spy Optic.
The Dirty Mo is offered in five frame colors: grey crystal fade, brown
stripe tortoise, matte black, shiny black, shiny white and also
available with Spy’s premium Trident polarized lens technology. The
manufacturer’s suggested retail price is $109.95 U.S. Dollars for
non-polarized models and $149.95 U.S. Dollars for polarized models. The
Dirty Mo is available for immediate purchase in stores at Sunglass Hut,
Ron Jon Surf Shop, Sport Chalet and many fine Spy retailers as well as www.spyoptic.com.
For more information, please visit www.spyoptic.com
ABOUT SPY OPTIC, INC.
Spy Optic, Inc. designs, develops and sells premium eyewear products for
the youth lifestyle market within action sports, fashion, music, and
entertainment sectors. Spy’s principal products, sunglasses and goggles,
target the action sports market, including surfing, skateboarding,
snowboarding, motorsports, and wakeboarding and skiing. Spy’s innovative
proprietary products utilize high-quality materials, handcrafted
manufacturing processes and engineered optical lens technology to convey
premium quality, contemporary style, and progressive design. Spy Optic,
Inc. is a wholly-owned subsidiary of Orange 21 Inc. (NASDAQ:ORNG).
Please visit www.spyoptic.com
or contact firstname.lastname@example.org for
ABOUT JR MOTORSPORTS:
JR Motorsports is the management company and racing operation for Dale
Earnhardt Jr., NASCAR’s six-time Most Popular Driver and winner of more
than 40 NASCAR-sanctioned races. JR Motorsports competes in multiple
racing divisions, including the NASCAR Nationwide Series; however, the
Dale Jr. business model has grown well beyond the race track and now
includes multiple business ventures. Among those entities is the
full-service production company Hammerhead Entertainment (www.hammerheadent.com),
DEJ Realty (www.dejrealty.com),
JR Nation Retail Store (www.ShopJrNation.com),
The Dale Jr. Foundation (www.thedalejrfoundation.org),
and Whisky River (www.whiskyrivercharlotte.com),
the new bar and nightclub located in the uptown Charlotte Epicenter.
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Source: Spy Optic, Inc.
Spy Optic, Inc.
Valerie Gee, 760-804-8420 x1174
Mike Davis, 704-799-4851