CARLSBAD, Calif.--(BUSINESS WIRE)--Jun. 8, 2009--
Orange 21 Inc. (NASDAQ:ORNG), a leading developer of brands that produce
premium products for the action sports, motorsports, snowsports and
youth lifestyle markets, proudly announced today the launch of the Dale
Earnhardt, Jr. signature sunglass – the Spy Optic, Inc. (“Spy”) “Dirty
“We are extremely pleased with our relationship with NASCAR legend Dale
Earnhardt, Jr.,” said Stone Douglass, Orange 21’s Chief Executive
Officer. “We believe that the Dirty Mo sunglass is an exciting growth
opportunity for Orange 21 and is intended to capitalize on Dale’s
immense popularity, as well as the growth of NASCAR.”
Earnhardt, Jr.’s signature sunglass is offered in grey crystal fade,
brown stripe tortoise, matte black, shiny black, shiny white and is
available with Spy’s premium Trident polarized lens technology. The
Dirty Mo manufacturer’s suggested retail price is $109.95 U.S. Dollars
for non-polarized models and $149.95 U.S. Dollars for polarized models.
The Spy Dirty Mo sunglass is hand-fabricated in Varese, Italy, by LEM
S.r.l., our wholly-owned sunglass and goggle manufacturer, which has
crafted premium quality eyewear for Spy and other superior eyewear
brands for over 15 years.
The Dirty Mo is available for immediate delivery to Spy Optic’s retail
About Orange 21 Inc.
Orange 21 designs, develops, markets and produces premium products for
the action sport, motorsports, snowsports and youth lifestyle markets.
Orange 21’s primary brand, Spy Optic, manufactures sunglasses and
goggles targeted toward the action sports, motorsports, snowsports and
youth lifestyle markets.
Safe Harbor Statement
This press release contains forward-looking statements. These statements
relate to future events or future financial performance and are subject
to risks and uncertainties. In some cases, you can identify
forward-looking statements by terminology such as the word "believe" and
similar terminology. Specifically, comments in this press release
regarding the growth opportunity presented by the Spy “Dirty Mo™”
sunglass series, Orange 21’s ability to capitalize on Dale Earnhardt,
Jr.’s popularity and Orange 21’s ability to capitalize on the growth of
NASCAR are forward-looking statements and are subject to inherent risks.
These statements are only predictions. Actual events or results may
differ materially. Factors that could cause actual results to differ
materially from those contained in the forward-looking statements
include, but are not limited to: the performance of the Spy “Dirty Mo™”
sunglass series, consumer acceptance of the Spy “Dirty Mo™” sunglass
series, the popularity and continued success of NASCAR and its
participants, the general conditions of the domestic and global economy,
changes in consumer discretionary spending; changes in the value of the
U.S. Dollar and Euro; changes in commodity prices; Orange 21’s ability
to source raw materials and finished products at favorable prices; risks
related to the limited visibility of future orders; Orange 21’s ability
to identify and execute successfully cost-control initiatives without
adversely impacting sales; uncertainties associated with intellectual
property protection for Orange 21’s products; and other risks identified
from time to time in Orange 21’s filings made with the U.S. Securities
and Exchange Commission. Although, Orange 21 believes that the
expectations reflected in the forward-looking statements are reasonable,
Orange 21 cannot guarantee future results. Moreover, Orange 21 assumes
no responsibility for the accuracy or completeness of such
forward-looking statements and undertakes no obligation to update any of
these forward-looking statements.
Source: Orange 21 Inc.
Orange 21 Inc.