Orange 21 Inc. Announces Launch of the Dale Earnhardt, Jr. "Dirty MoTM" Signature Sunglass

CARLSBAD, Calif.--(BUSINESS WIRE)--Jun. 8, 2009-- Orange 21 Inc. (NASDAQ:ORNG), a leading developer of brands that produce premium products for the action sports, motorsports, snowsports and youth lifestyle markets, proudly announced today the launch of the Dale Earnhardt, Jr. signature sunglass – the Spy Optic, Inc. (“Spy”) “Dirty Mo.”

“We are extremely pleased with our relationship with NASCAR legend Dale Earnhardt, Jr.,” said Stone Douglass, Orange 21’s Chief Executive Officer. “We believe that the Dirty Mo sunglass is an exciting growth opportunity for Orange 21 and is intended to capitalize on Dale’s immense popularity, as well as the growth of NASCAR.”

Earnhardt, Jr.’s signature sunglass is offered in grey crystal fade, brown stripe tortoise, matte black, shiny black, shiny white and is available with Spy’s premium Trident polarized lens technology. The Dirty Mo manufacturer’s suggested retail price is $109.95 U.S. Dollars for non-polarized models and $149.95 U.S. Dollars for polarized models.

The Spy Dirty Mo sunglass is hand-fabricated in Varese, Italy, by LEM S.r.l., our wholly-owned sunglass and goggle manufacturer, which has crafted premium quality eyewear for Spy and other superior eyewear brands for over 15 years.

The Dirty Mo is available for immediate delivery to Spy Optic’s retail dealers worldwide.

About Orange 21 Inc.

Orange 21 designs, develops, markets and produces premium products for the action sport, motorsports, snowsports and youth lifestyle markets. Orange 21’s primary brand, Spy Optic, manufactures sunglasses and goggles targeted toward the action sports, motorsports, snowsports and youth lifestyle markets.

Safe Harbor Statement

This press release contains forward-looking statements. These statements relate to future events or future financial performance and are subject to risks and uncertainties. In some cases, you can identify forward-looking statements by terminology such as the word "believe" and similar terminology. Specifically, comments in this press release regarding the growth opportunity presented by the Spy “Dirty Mo™” sunglass series, Orange 21’s ability to capitalize on Dale Earnhardt, Jr.’s popularity and Orange 21’s ability to capitalize on the growth of NASCAR are forward-looking statements and are subject to inherent risks. These statements are only predictions. Actual events or results may differ materially. Factors that could cause actual results to differ materially from those contained in the forward-looking statements include, but are not limited to: the performance of the Spy “Dirty Mo™” sunglass series, consumer acceptance of the Spy “Dirty Mo™” sunglass series, the popularity and continued success of NASCAR and its participants, the general conditions of the domestic and global economy, changes in consumer discretionary spending; changes in the value of the U.S. Dollar and Euro; changes in commodity prices; Orange 21’s ability to source raw materials and finished products at favorable prices; risks related to the limited visibility of future orders; Orange 21’s ability to identify and execute successfully cost-control initiatives without adversely impacting sales; uncertainties associated with intellectual property protection for Orange 21’s products; and other risks identified from time to time in Orange 21’s filings made with the U.S. Securities and Exchange Commission. Although, Orange 21 believes that the expectations reflected in the forward-looking statements are reasonable, Orange 21 cannot guarantee future results. Moreover, Orange 21 assumes no responsibility for the accuracy or completeness of such forward-looking statements and undertakes no obligation to update any of these forward-looking statements.

Source: Orange 21 Inc.

Orange 21 Inc.
Stone Douglass
760-804-8420
Fax: 760-804-8442
www.orangetwentyone.com