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Orange 21 to Report 2006 Third Quarter Results

CARLSBAD, Calif.--(BUSINESS WIRE)--Nov. 17, 2006--Orange 21 Inc. (NASDAQ: ORNG), a leading developer of brands that produce premium products for the action sport and youth lifestyle markets, announced today that the Company will release financial results for the three and nine months ended September 30, 2006, before the market opens on Monday, November 20, 2006.

The Company also said that Mark Simo, Co-Chairman and Chief Executive Officer; John Pound, Co-Chairman; and Jerry Collazo, Chief Financial Officer, will host an investor conference call that same day at 9:00 a.m. PT (12:00 p.m. ET). The call will be open to all interested investors through a live audio Web broadcast via the Internet at www.orangetwentyone.com, Alternatively, investors may listen in by telephone to the conference call by dialing 888-802-2275 (international callers can dial 913-312-1267). A replay will be available beginning at 3:00 p.m. ET by calling 888-203-1112, pass code: 2445662 (international callers can dial 719-457-0820). For those who are not available to listen to the live broadcast, the call will be archived.

About Orange 21 Inc.

Orange 21 develops brands that produce premium products for the action sport and youth lifestyle markets. Orange 21's primary brand, Spy Optic(TM), manufactures sunglasses and goggles targeted towards the action sports and youth lifestyle markets.

CONTACT: Orange 21, Inc.
Jerry Collazo, CFO, 760-804-8420
Fax: 760-804-8442
www.orangetwentyone.com
or
Integrated Corporate Relations
Investor Relations
310-954-1100
Andrew Greenebaum, agreenebaum@icrinc.com
Allyson Pooley, apooley@icrinc.com

SOURCE: Orange 21, Inc.