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Orange 21 to Present at the Roth Capital Partners 2006 New York Conference

CARLSBAD, Calif.--(BUSINESS WIRE)--Aug. 23, 2006--Orange 21 Inc. (NASDAQ:ORNG), today announced that Jerry Callazo, the Company's Chief Financial Officer, and Michael Brower, a consultant to the Company, and former Chief Financial Officer, will be presenting at the Roth Capital Partners 2006 New York Conference to be held on September 6-7, 2006 at The Westin New York at Times Square.

Orange 21's investor presentation is scheduled for Wednesday, September 6, 2006 at 12:00 p.m. EDT. The presentation will be webcast live and archived online on the Investor Relations section of the Company's website at www.orangetwentyone.com and at http://www.wsw.com/webcast/roth8/orng/.

About Orange 21 Inc.

Orange 21 develops brands that produce premium products for the action sport and youth lifestyle markets. Orange 21's primary brand, Spy Optic(TM), manufactures sunglasses and goggles targeted towards the action sports and youth lifestyle markets.

CONTACT: Orange 21 Inc.
Jerry Callazo, 760-804-8420
or
Integrated Corporate Relations
Andrew Greenebaum / Allyson Pooley, 310-954-1100
agreenebaum@icrinc.com / apooley@icrinc.com

SOURCE: Orange 21 Inc.