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Orange 21 to Report 2006 Second Quarter Results

CARLSBAD, Calif.--(BUSINESS WIRE)--Aug. 1, 2006--Orange 21 Inc. (NASDAQ:ORNG), a leading developer of brands that produce premium products for the action sport and youth lifestyle markets, announced today that on Monday, August 14, 2006, after the close of trading, the Company will release financial results for the three months ended June 30, 2006.

The Company also said that Barry Buchholtz, Chief Executive Officer, Michael Brower, Chief Financial Officer, and Jerry Kohlscheen, Chief Operating Officer, will host an investor conference call that same day, at 4:30 p.m. Eastern Daylight Time. The call will be open to all interested investors through a live audio Web broadcast via the Internet at www.orangetwentyone.com, Alternatively, investors may listen in by telephone to the conference call by dialing 800-819-9193 (international callers can dial 913-981-4911). A replay will be available beginning at 7:30 p.m. EDT by calling 888-203-1112, pass code: 9665447 (international callers can dial 719-457-0820). For those who are not available to listen to the live broadcast, the call will be archived.

About Orange 21 Inc.

Orange 21 develops brands that produce premium products for the action sport and youth lifestyle markets. Orange 21's primary brand, Spy Optic(TM), manufactures sunglasses and goggles targeted towards the action sports and youth lifestyle markets.

CONTACT: Orange 21, Inc.
Michael Brower, 760-804-8420
or
Integrated Corporate Relations
Andrew Greenebaum / Allyson Pooley (Investor Relations)
agreenebaum@icrinc.com / apooley@icrinc.com
310-954-1100

SOURCE: Orange 21 Inc.