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Orange 21 to Report 2006 First Quarter Results

CARLSBAD, Calif.--(BUSINESS WIRE)--May 10, 2006--Orange 21 Inc. (NASDAQ:ORNG), a leading developer of brands that produce premium products for the action sport and youth lifestyle markets, announced today that on Monday, May 15, 2006, after the close of trading, the Company will release financial results for the three months ended March 31, 2006.

The Company also said that Barry Buchholtz, Chief Executive Officer, and Michael Brower, Chief Financial Officer, will host an investor conference call that same day, at 4:30 p.m. Eastern Daylight Time. The call will be open to all interested investors through a live audio Web broadcast via the Internet at www.orangetwentyone.com. Alternatively, investors may listen in by telephone to the conference call by dialing 877-704-5380 (international callers can dial 913-312-1294). A replay will be available beginning at 7:30 p.m. EDT by calling 888-203-1112, passcode: 5438949 (international callers can dial 719-457-0820). For those who are not available to listen to the live broadcast, the call will be archived.

About Orange 21 Inc.

Orange 21 is a leading developer of premium eyewear products for the action sport and youth lifestyle markets. Orange 21's primary brand, Spy Optic(TM), manufactures sunglasses and goggles targeted towards the action sports and youth lifestyle markets.

CONTACT: Orange 21 Inc.
Michael Brower, 760-804-8420
or
Integrated Corporate Relations
Andrew Greenebaum / agreenebaum@icrinc.com
Allyson Pooley / apooley@icrinc.com
310-395-2215

SOURCE: Orange 21 Inc.