CARLSBAD, Calif.--(BUSINESS WIRE)--Jan. 25, 2006--Spy is pleased to announce the release of the Omega(TM) Snow goggle, a breakthrough goggle that is poised to set a new standard in the industry. The Omega(TM) utilizes patented Scoop(TM) Ventilation Technology, advanced optical engineering principles, and features Spy's Triple layer Isotron(TM) face foam.

Integrating extensive testing and feedback from dozens of professional riders, including Spy professional Snowboard athlete David Carrier Porcheron and Spy professional Ski athlete Dave Crichton, Spy's product design focus revolved around three critical goals: introducing a new optical benchmark in goggle peripheral vision, integrating Spy's powerful Scoop(TM) Ventilation Technology, and developing a goggle with the comfort and style inherent to Spy products.

The Omega(TM) features patent-pending Isotron(TM) foam, a triple layer face-foam system featuring the moisture-wicking Dri-Force(TM) fleece.

The low-profile, optical geometry of the Omega(TM) allows for a maximum field of vision. The sweeping view through the oversized, anti-fog- and anti-scratch-treated, cylindrical dual lens allows for a true, clear, panoramic viewing experience.

Spy's proprietary Scoop®ventilation system was integrated into the Omega's(TM) frame design. Engineered ventilation ducts are placed at the base of the frame to direct air away from riders' eyes, while increasing inner frame ventilation.

The Omega(TM) frame design follows in the brand's storied history of innovative aesthetics, unparalleled attention to detail, and premium optical technology. The frame's design is comprised of sharp overlays and increased volume in multiple, raised planes. "The look was inspired," said Spy Creative Director Jerome Mage, "by angular stealth jets, evil Star Wars Sith masters, the lines and toughness of classic American muscle cars, and the luxurious vibe of old Cadillacs." Proprietary design, hand-crafted detailing, and creative individuality influence all seven styles of the Omega(TM).

About Spy

Spy Optic designs, develops, and markets premium products for the action sports and youth lifestyle markets. Spy's principal products, sunglasses and goggles, target the action sports market, including surfing, skateboarding, snowboarding, and motocross, and the youth lifestyle market within fashion, music, and entertainment. Spy's innovative proprietary products utilize high-quality materials, handcrafted manufacturing processes, and engineered optical lens technology to convey premium quality, contemporary style, and progressive design. Spy is a wholly owned subsidiary of Orange 21 Inc. (NASDAQ:ORNG).

CONTACT: Spy Optic
Jessica Trent Nichols, 760-804-8420 x1158
Jessica@spyoptic.com

SOURCE: Orange 21 Inc.