CARLSBAD, Calif.--(BUSINESS WIRE)--Oct. 11, 2005--Orange 21 Inc.
(NASDAQ:ORNG), a leading developer of brands that produce premium
products for the action sport and youth lifestyle markets, announced
today the appointment of Ted Roth to its Board of Directors effective
October 11, 2005.
Mr. Roth is Managing Director of Roth Capital Partners, LLC, an
investment banking firm headquartered in Newport Beach, CA. He was an
executive at Alliance Pharmaceutical Corp., a publicly-owned specialty
pharmaceutical development company, for 15 years, and spent 10 years
with a privately-held manufacturing company in various financial and
management positions. Mr. Roth is currently a member of the Boards of
Directors of Alliance Pharmaceutical and BioMed Realty Trust, Inc.
(NYSE:BMR). Additionally, Mr. Roth is active in the San Diego
community, serving as a Director of the San Diego Regional Chamber of
Commerce (2002 Chairman), the San Diego Children's Hospital & Health
Center, and the San Diego International Sports Council. Mr. Roth
graduated from Iowa Wesleyan College, and has a J.D. from Washburn
University and an LL.M. from the University of Missouri in Kansas
Mr. Roth will replace Roger Penske, Jr. who, effective the same
date, is leaving the board for personal reasons.
"Ted brings an incredible wealth of knowledge and experience to
Orange 21's Board of Directors, and we are very pleased that he is
joining us," said Barry Buchholtz, Chief Executive Officer of Orange
21. "Ted's financial expertise and public company experience make him
a great addition to our board." Commenting on Mr. Penske's
resignation, Mr. Buchholtz stated, "Roger has been a valued member of
our board since 1998 and his counsel and support have played a key
role in the growth and success that Orange has achieved. We thank him
for his service."
About Orange 21 Inc.
Orange 21 develops brands that produce premium products for the
action sport and youth lifestyle markets. Orange 21's brands include
Spy Optic(TM), which manufactures sunglasses and goggles targeted
towards the action sports and youth lifestyle market, and E
Eyewear(TM), which manufactures the signature Dale Earnhardt, Jr.
CONTACT: Orange 21 Inc.
Michael Brower, 760-804-8420
Integrated Corporate Relations
Andrew Greenebaum or Allyson Pooley, 310-395-2215
SOURCE: Orange 21 Inc.