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Orange 21 to Present at Roth Capital Partners New York Conference

CARLSBAD, Calif.--(BUSINESS WIRE)--Aug. 25, 2005--Orange 21 Inc. (Nasdaq:ORNG) today announced that Barry Buchholtz, the Company's Chief Executive Officer, will be presenting at the Roth Capital Partners New York Conference to be held on September 7-8, 2005, at the Westin New York at Times Square.

Orange 21's investor presentation is scheduled for Wednesday, September 7th at 12:00 p.m. EDT. The presentation will be webcast live and archived online on the Investor Relations section of the Company's website at

About Orange 21 Inc.

Orange 21 develops brands that produce premium optical products. Orange 21's brands include Spy Optic(TM), which manufactures sunglasses and goggles targeted towards the action sports and youth lifestyle market, and E Eyewear(TM), which manufactures the signature Dale Earnhardt, Jr. sunglass line.

CONTACT: Orange 21 Inc.
Michael Brower, 760-804-8420
Integrated Corporate Relations
Andrew Greenebaum/Allyson Pooley, 310-395-2215
SOURCE: Orange 21 Inc.