CARLSBAD, CA, Jul 05, 2011 (MARKETWIRE via COMTEX) --
SPY Optic(TM) (OTCBB: ORNG) today announced a sponsorship deal with
freestyle motocross sensation Andre Villa. Villa will be endorsing
SPY(R) goggles and sunglasses on and off the track through 2011 and
for an undisclosed term thereon.
"Andre is a monster on the FMX scene, we've been working with him
casually for some time, and SPY is really stoked to have him on board
officially as part of the team," says Kyle Krause, SPY motocross
segment manager. "With what he did in Dubai, Brazil and Italy
already, he's definitely going to have some eyeballs on him as he
chases down the X-Fighters Championship title, and we're looking
forward to sharing that exciting ride with him."
Villa finished first runner-up in the 2010 Red Bull X-Fighter World
Tour. He is currently sitting in the No. 2 spot on this year's Tour
with three podium finishes under his belt in as many stops. Next-up
for the Norwegian-born rider is the Redbull X-Fighters stop in
Madrid, Spain, July 15, and he is confirmed for X Games 17 this
summer at the Staples Center in Los Angeles, July 29.
"Andre spends a lot of time at his place down here in Southern
California, so we have a great opportunity to connect locally, which
bridges our international program to our local market interests,"
says Victor Sheldon, SPY motocross marketing manager. "That's rare
and makes this relationship really healthy with great potential for
our retail partners and moto fans."
Villa joins a family of SPY motocross luminaries including AMA
Supercross legends Jeremy McGrath, Kevin Windham, Kyle Regal and
Ricky Dietrich; amateur MX'rs Tyler Berreman, Chris Plouffe and Blake
Green; MX1 Champion Antonio Cairoli; and the Babbitt Monster Kawasaki
"SPY was one of the first brands to support me in my FMX career and I
am glad to be flashing the most stylish goggles in the industry,"
says Villa. "Jeremy and Kevin have been huge influences on me and I
have always thought of SPY as one of the best names in moto. The
chance to work with my idols, to be able to ride with them, to be on
the same team as Antonio (Cairoli) and to represent SPY is very
For more information about SPY Optic, log-on at www.spyoptic.com.
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SOURCE: SPY Optic