CARLSBAD, CA, May 25, 2011 (MARKETWIRE via COMTEX) --
Orange 21 (OTCBB: ORNG) today announced the hiring of Jim Sepanek
as vice president, Optical, effective May 9, 2011.
Sepanek, an executive with nearly 20 years' experience in the optical
industry, will lead business development and sales for SPY(R) and the
Company's licensed other products as it evolves its global presence
in the optical category. He will report directly to Orange 21
President Michael Marckx.
"As we expand the relevance of our brands into complimentary
channels, we anticipate Jim will enhance our ophthalmic competencies
and operational efficiencies," says Marckx. "The optical category has
long been an interest to the business, and this addition to our
executive team will allow us the opportunity to exploit exciting and
previously untapped opportunities for our brands."
Sepanek previously served as vice president of Business Development
at Signature Eyewear where he was responsible for brand management,
key account sales and product design and development. Prior to that,
he held executive positions at Rem Eyewear and Revo, Inc.,
"SPY Optic(TM) is uniquely positioned to expand the authenticity of
its Southern California heritage to the global optical market," says
Sepanek. "I started my career in the sunglass industry with Revo and
am thrilled to apply my optical experience and acumen to help further
develop the SPY(R) brand."
About Orange 21 Inc.:
Orange 21 designs, develops, markets and
produces premium products for the action sports, motorsports, snow
sports and lifestyle markets under the brands SPY Optic(TM),
O'Neill(R), Margaritaville(R) and Melodies by MJB(R).
Safe Harbor Statement:
This press release contains forward-looking
statements. These statements relate to future events or future
financial performance, including the expected growth of the company,
and are subject to risks and uncertainties. In some cases, you can
identify forward-looking statements by terminology such as "will,"
"expect," "believe," or other comparable terminology. These
statements are only predictions. Actual events or results may differ
materially. Forward-looking statements include but are not limited to
proclamations about the company expanding its brands, enhancing its
ophthalmic competencies, exploiting opportunities, positioning its
heritage, and other factors that could cause actual results to differ
from those contained in the forward-looking statements, which may be
identified from time to time in public announcements and/or in our
filings made with the U.S. Securities and Exchange Commission.
Although, we believe that the expectations reflected in the
forward-looking statements are reasonable, we cannot guarantee future
results. Moreover, we assume no responsibility for the accuracy or
completeness of such forward-looking statements and undertake no
obligation to update any of these forward-looking statements.
email: Email Contact
Orange 21 Inc.
2070 Las Palmas Drive
Carlsbad, CA 92009
PH: (760) 804-8420
FX: (760) 804-8442
SOURCE: Orange 21 Inc.