CARLSBAD, Calif., Jun 30, 2010 (BUSINESS WIRE) --
Orange 21 Inc. (Pink Sheets:ORNG) has officially announced the creation
of its new Music Division. Believing in the amazing power of connection
through music, Orange 21 has decided to put its money where its mind is.
"No other subculture has the amazing power to communicate and permeate
so many different types of hearts and minds as music," says Stone
Douglass, CEO. "Investing in the Music Division completes a circle in
our portfolio of lifestyle brands and we expect it to be a great fit."
Orange 21 has appointed Fran Richards, current VP of Marketing for
Orange 21, to the new position of Vice President of Business Development
and head of the new Music Division. With years of both action sports
industry and music industry experience, Richards has proven his value as
a key player within the Orange 21 organization. The creation of this new
division will allow Orange 21 further space to grow as a global player
in lifestyle eyewear.
"Our first eyewear brand in the Music Division is a joint partnership
with Multi-platinum recording artist, Mary J Blige and Jimmy Iovine,
Chairman of Interscope Geffen A&M Records. Her new collection, Melodies
by MJB, is a luxurious range of high-end acetate and metal frames
inspired by Mary's own passion for sunglasses," says Richards. Launching
in exclusive retail Holiday 2010, the Melodies by MJB collection has
already been hard at work in the media. The buzz is out; stay tuned to
melodiesbymjb.com for all the details.
In other Orange 21 news, Brand Manager, Matt Harkins has taken on an
expanded role and will be overseeing the marketing efforts of the
Company as well. Harkins' new role as VP-Brand Management will assure
for a smooth transition and continue the Orange 21 strategy of good
times and good product.
About Orange 21 Inc.
Orange 21 is a premium producer of eyewear. Based in Carlsbad,
California, the Orange 21 brands - SPY Optic and O'NEILL Eyewear - have
become market leaders in both style and quality. The recent addition of
the Margaritaville Eyewear and Melodies by MJB to its growing stable of
brands is another great story from the people who invite everyone to
"Live Through Our Lens."
Safe Harbor Statement
This press release contains forward-looking statements. These statements
relate to future events or future financial performance and are subject
to risks and uncertainties. In some cases, you can identify
forward-looking statements by terminology such as "may," "will,"
"should," "expect," "plan," "anticipate," "believe," "feel," "estimate,"
"predict," "potential" or "continue," the negative of such terms or
other comparable terminology. Comments in this press release regarding,
among other things, our future prospects, new opportunities, the success
of our brands, the success of our new Music Division and the commitment
of resources to that division, as well as the success of our employees
to their newly appointed positions are forward-looking statements and
are subject to inherent risks. These statements are only predictions.
Actual events or results may differ materially. Factors that could cause
actual results to differ from those contained in the forward-looking
statements include, but are not limited to: the general conditions of
the domestic and global economy, changes in consumer discretionary
spending; changes in the value of the U.S. dollar, Canadian dollar and
Euro; changes in commodity prices; our ability to source raw materials
and finished products at favorable prices; risks related to the limited
visibility of future orders; our ability to continue to develop, produce
and introduce innovative new products in a timely manner; our ability to
identify and execute successfully cost-control initiatives without
adversely impacting sales; the performance of new products and continued
acceptance of current products; our execution of strategic initiatives
and alliances; uncertainties associated with intellectual property
protection for our products; and other risks identified from time to
time in our filings made with the U.S. Securities and Exchange
Commission. Although, we believe that the expectations reflected in the
forward-looking statements are reasonable, we cannot guarantee future
results. Moreover, we assume no responsibility for the accuracy or
completeness of such forward-looking statements and undertake no
obligation to update any of these forward-looking statements.
SOURCE: Orange 21 Inc.
Orange 21 Inc.
A. Stone Douglass
Chief Executive Officer