CARLSBAD, Calif.--(BUSINESS WIRE)--Jun. 11, 2009--
Orange 21 Inc. (NASDAQ:ORNG) is pleased to announce the hiring of Erik
Darby as Vice President, Sales. Effective immediately, Erik will direct
all sales operations for the North American market.
Mr. Darby comes to Orange 21 with a successful track record of sales
development, key account management and brand building within the
sportswear business. Mr. Darby’s career has included sales and
management positions at Nike, Pony, Adidas and Converse.
As Director of Sales at Converse, he was an instrumental member of the
team that helped redefine the brand. He helped Converse to build a solid
sales foundation and return to profitability, which led to its
subsequent sale to Nike.
“Erik is a perfect fit for Orange 21. He uniquely understands the power
and influence of action sports, and the importance of a strong company
culture. His experience in strategic sales and retail partnerships
brings a solution-oriented perspective to our business. Erik has a
proven track record when it comes to developing and executing strategic
“With over 25 years of sales experience, Erik’s knowledge base of
retailing from small boutique shops to Americas’ top retailers will help
guide Orange 21 to new opportunities.
“We believe Erik’s experience and vision will be a strong asset for us,”
said Stone Douglass, CEO of Orange 21. “He brings expertise, passion,
and solid retail relationships to our sales organization.”
Erik is an Oregon native, mountain biker and avid snowboarder. He
resides in Carlsbad, California.
About Orange 21 Inc.
Orange 21 designs, develops, markets and produces premium products for
the action sport, motorsports, snowsports and youth lifestyle markets.
Orange 21’s primary brand, Spy Optic (TM), manufactures sunglasses and
goggles targeted toward the action sports, motorsports, snowsports and
youth lifestyle markets.
Safe Harbor Statement
This press release contains forward-looking statements. These statements
relate to future events or future financial performance and are subject
to risks and uncertainties. In some cases, you can identify
forward-looking statements by terminology such as the word "believe" and
similar terminology. Specifically, comments in this press release
regarding the contributions that Mr. Darby is expected to make at Orange
21 are forward-looking statements and are subject to inherent risks.
These statements are only predictions. Actual events or results may
Factors that could cause actual results to differ materially from those
contained in the forward-looking statements include, but are not limited
to, the general conditions of the domestic and global economy; changes
in consumer discretionary spending; changes in the value of the U.S.
dollar and Euro; changes in commodity prices; Orange 21’s ability to
source raw materials and finished products at favorable prices; risks
related to the limited visibility of future orders; Orange 21’s ability
to identify and execute successfully cost-control initiatives without
adversely impacting sales; uncertainties associated with intellectual
property protection for Orange 21’s products; and other risks identified
from time to time in Orange 21’s filings made with the U.S. Securities
and Exchange Commission. Although, Orange 21 believes that the
expectations reflected in the forward-looking statements are reasonable,
Orange 21 cannot guarantee future results. Moreover, Orange 21 assumes
no responsibility for the accuracy or completeness of such
forward-looking statements and undertakes no obligation to update any of
these forward-looking statements.
Source: Orange 21 Inc.
Orange 21 Inc.